Search Engine Traffic

Search Engine Traffic – How to Use it to Earn

As a webmaster or web marketer, you want to make sure that you can bring in traffic from search engines to help grow your online presence. Therefore, you need to figure out all the different ways that you can use organic search engine traffic to boost your business. Here are some tips that you can use to get the most out of your search engine marketing.

The biggest benefit that you can get from search engine marketing is the fact that it is very targeted. Therefore, if you are using the right search terms, the people searching for them will be looking for exactly what they are looking for. This means that you will get a lot of qualified traffic to your site that will most likely convert.

The problem with most people who use search engine marketing is that they try to use broad search terms and they never break down the search terms to find out exactly what they are looking for. You have to realize that there are a lot of people who just type in a broad search term and see the results that come up on Google pages. For example, you might see that the broad search term “dog training” brings up over To many top websites, this is a sign that you are probably not going to get the click through from the broad search term.

A better option that you click on is the keyword phrase method, which will bring up a smaller number of websites, but the ones who are closer to what you are looking for will show up first. Writing a content based on a long tail keyword phrase will give you the best conversions.

Long tail keywords are quite easy to rank for and the traffic is also usually much more qualified. People who use this method to find information will be looking for exactly what they are looking for. Fewer general terms are generally better because there will be less competition.

Keyword density is another factor that you should keep in mind. When writing your content, between 1%-2% keyword density should be fine. If you go much higher than this and spam your page, search engines can catch this and decrease your search rankings. As a general rule of thumb, you should use the term once every 75 words. This is a common misconception among new marketers that when they write their articles they must load the terms into the article nonstop. While forcing keywords into an article becomes a problem on the long run, it is better to just write and focus on the subject matter than to try and cram the word in where it doesn’t fit.

When you are writing the final draft of your article, make sure you emphasize the keyword phrase in the last paragraph or two so that people will not forget what the topic of the article is about. While you are writing the article, make sure you keep the article readability at a high level. You should focus on making the reader want to keep reading until the end.

Always make sure your articles are unique and do not copy and paste from another source. Search engines tend to decrease the rankings of articles that are copied from other sources. In addition, original content is often preferred by readers, which will increase your search rankings.